This is commonly seen along B2B vs B2C lines, but it’s not necessarily universal - and Google’s own data shows the increasing influence of mobile marketing in the B2B space.
The mobile vs desktop traffic ratio changes drastically between different industries, but you shouldn’t rely on this breakdown alone.
So, if you get a lot of mobile traffic, you’ll want to minimize large files and images and double-down on your efforts to improve loading times. This is relevant for deciding which rankings to track because it also guides your on-page SEO strategy.įor example, page load speed is key to moving the needle on mobile SEO - because users are more sensitive to slow loading when waiting on their mobile devices than on desktop. To do that, SEOs need to understand the ratio of mobile vs desktop users on their site. When you have this many options for rank tracking capabilities, you’ll need to prioritize. With Raven’s SERP Rank Tracking, you can monitor mobile and/or desktop rankings in any location (zip code, town, city, or state) you wish, and the system can automatically update keyword rankings reports daily, weekly, or monthly. How to Prioritize Mobile vs Desktop Rank Tracking
No code has to be added to your website either. No, neither your competitors nor Google can see that you are using a rank tracker.
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